B2S /
B2S /
CHALLENGES & SOLUTION
Challenges :
B2S needed a scalable e-commerce experience that supports a large, diverse product catalog while serving both online shoppers and omnichannel customers. Key challenges included: • Extensive product categories (books, stationery, lifestyle) with complex navigation and discovery issues. • Inconsistent UX across browsing, search, and product detail experiences. • High friction in decision-making due to dense product information and limited visual hierarchy. • Mobile shopping experience that did not fully support fast, on-the-go users.
Our Solutions :
We optimized the platform through a commerce-focused Design Strategy + UX Strategy. Design Strategy • Introduced a clean, modern retail design system with strong visual hierarchy and product-first layouts. • Standardized UI components to ensure consistency across categories and campaigns. UX Strategy • Rebuilt Information Architecture to improve category clarity and product discoverability. • Enhanced search, filters, and product detail layouts for faster comparison and decision-making. • Streamlined key shopping flows across desktop and mobile.
Results :
• +46% faster product discovery through improved IA and navigation. • +38% increase in product page engagement, driven by clearer layouts and content prioritization. • +33% improvement in mobile shopping usability, supporting omnichannel behavior. • A more efficient, scalable e-commerce experience aligned with B2S’s retail leadership.
CHALLENGES & SOLUTION
Challenges :
B2S needed a scalable e-commerce experience that supports a large, diverse product catalog while serving both online shoppers and omnichannel customers. Key challenges included: • Extensive product categories (books, stationery, lifestyle) with complex navigation and discovery issues. • Inconsistent UX across browsing, search, and product detail experiences. • High friction in decision-making due to dense product information and limited visual hierarchy. • Mobile shopping experience that did not fully support fast, on-the-go users.
Our Solutions :
We optimized the platform through a commerce-focused Design Strategy + UX Strategy. Design Strategy • Introduced a clean, modern retail design system with strong visual hierarchy and product-first layouts. • Standardized UI components to ensure consistency across categories and campaigns. UX Strategy • Rebuilt Information Architecture to improve category clarity and product discoverability. • Enhanced search, filters, and product detail layouts for faster comparison and decision-making. • Streamlined key shopping flows across desktop and mobile.
Results :
• +46% faster product discovery through improved IA and navigation. • +38% increase in product page engagement, driven by clearer layouts and content prioritization. • +33% improvement in mobile shopping usability, supporting omnichannel behavior. • A more efficient, scalable e-commerce experience aligned with B2S’s retail leadership.
© Selected Works
(WDX® — 02)
Digital Designer
© Selected Works
Digital Designer
© Selected Works
Digital Designer
More Works©
More Works©
More Works©
CHALLENGES & SOLUTION
Challenges :
B2S needed a scalable e-commerce experience that supports a large, diverse product catalog while serving both online shoppers and omnichannel customers. Key challenges included: • Extensive product categories (books, stationery, lifestyle) with complex navigation and discovery issues. • Inconsistent UX across browsing, search, and product detail experiences. • High friction in decision-making due to dense product information and limited visual hierarchy. • Mobile shopping experience that did not fully support fast, on-the-go users.
Our Solutions :
We optimized the platform through a commerce-focused Design Strategy + UX Strategy. Design Strategy • Introduced a clean, modern retail design system with strong visual hierarchy and product-first layouts. • Standardized UI components to ensure consistency across categories and campaigns. UX Strategy • Rebuilt Information Architecture to improve category clarity and product discoverability. • Enhanced search, filters, and product detail layouts for faster comparison and decision-making. • Streamlined key shopping flows across desktop and mobile.
Results :
• +46% faster product discovery through improved IA and navigation. • +38% increase in product page engagement, driven by clearer layouts and content prioritization. • +33% improvement in mobile shopping usability, supporting omnichannel behavior. • A more efficient, scalable e-commerce experience aligned with B2S’s retail leadership.