Category:

Web Design

Client:

Big Blue Agency Laos

Live Website

Live Website

Live Website

Big Blue Agency Laos is one of the country’s leading out-of-home media agencies, helping local and international brands connect with audiences through a nationwide network of premium billboard and digital advertising locations. Our role was to create a modern digital platform that positions Big Blue as the trusted gateway for brands entering the Lao market, showcasing its extensive media coverage, landmark locations, and proven expertise through compelling case studies and strategic insights. The result is a professional online presence that strengthens brand credibility, supports international business development, and reinforces Big Blue’s position as a trusted advertising partner across Laos.

Big Blue Agency Laos is one of the country’s leading out-of-home media agencies, helping local and international brands connect with audiences through a nationwide network of premium billboard and digital advertising locations. Our role was to create a modern digital platform that positions Big Blue as the trusted gateway for brands entering the Lao market, showcasing its extensive media coverage, landmark locations, and proven expertise through compelling case studies and strategic insights. The result is a professional online presence that strengthens brand credibility, supports international business development, and reinforces Big Blue’s position as a trusted advertising partner across Laos.

Media

CHALLENGES & SOLUTION

Challenges :

Big Blue needed more than a corporate website—it required a digital platform that establishes its position as Laos’ leading out-of-home media partner. The challenge was to communicate nationwide media coverage, local market expertise, and cross-border business capabilities to Thai, regional, and international brands through a single, compelling experience.

Our Solutions :

We transformed the platform through a strategic combination of Design Strategy + UX Strategy. Design Strategy * Developed a bold, editorial-inspired visual identity that reflects scale, authority, and regional leadership. * Built a storytelling framework around nationwide media coverage, landmark locations, and trusted partnerships with global brands. UX Strategy * Reorganized the Information Architecture around business intent—Coverage, Media Solutions, Case Studies, and Consultation. * Designed clear conversion journeys that help international brands quickly understand the market, explore advertising opportunities, and connect with the sales team.

Results :

* +54% improvement in service discovery through a streamlined information architecture. * +44% increase in engagement with media locations and case studies. * +38% growth in qualified business inquiries through optimized consultation flows. * Repositioned Big Blue as a trusted cross-border media partner and one of Laos’ leading out-of-home advertising networks.

Trustconstruction

Trustconstruction

Web Design