Connect - Pakgon /
Connect - Pakgon /
CHALLENGES & SOLUTION
Challenges :
Pakgon needed a digital platform that communicates its agricultural and organic products clearly while building trust with modern consumers. Key challenges included: • Broad product information without clear categorization or differentiation. • An outdated visual experience that did not reflect the brand’s quality and sustainability values. • Low engagement due to unclear storytelling around product benefits and brand purpose. • Limited mobile usability for content-driven browsing.
Our Solutions :
We delivered a clarity-driven redesign through Design Strategy + UX Strategy. Design Strategy • Introduced a clean, natural visual identity aligned with organic and sustainable branding. • Designed product storytelling layouts that highlight benefits, origin, and quality. UX Strategy • Rebuilt Information Architecture to simplify product discovery by category and use case. • Improved content hierarchy for scannability and faster understanding. • Optimized mobile experience for smoother exploration and engagement.
Results :
• +41% faster product discovery through improved IA and navigation. • +34% increase in engagement with product and brand story pages. • +29% improvement in mobile usability, supporting modern browsing behavior. • A clearer, more trustworthy digital presence aligned with Pakgon’s brand values.
CHALLENGES & SOLUTION
Challenges :
Pakgon needed a digital platform that communicates its agricultural and organic products clearly while building trust with modern consumers. Key challenges included: • Broad product information without clear categorization or differentiation. • An outdated visual experience that did not reflect the brand’s quality and sustainability values. • Low engagement due to unclear storytelling around product benefits and brand purpose. • Limited mobile usability for content-driven browsing.
Our Solutions :
We delivered a clarity-driven redesign through Design Strategy + UX Strategy. Design Strategy • Introduced a clean, natural visual identity aligned with organic and sustainable branding. • Designed product storytelling layouts that highlight benefits, origin, and quality. UX Strategy • Rebuilt Information Architecture to simplify product discovery by category and use case. • Improved content hierarchy for scannability and faster understanding. • Optimized mobile experience for smoother exploration and engagement.
Results :
• +41% faster product discovery through improved IA and navigation. • +34% increase in engagement with product and brand story pages. • +29% improvement in mobile usability, supporting modern browsing behavior. • A clearer, more trustworthy digital presence aligned with Pakgon’s brand values.
© Selected Works
(WDX® — 02)
Digital Designer
© Selected Works
Digital Designer
© Selected Works
Digital Designer
More Works©
More Works©
More Works©
CHALLENGES & SOLUTION
Challenges :
Pakgon needed a digital platform that communicates its agricultural and organic products clearly while building trust with modern consumers. Key challenges included: • Broad product information without clear categorization or differentiation. • An outdated visual experience that did not reflect the brand’s quality and sustainability values. • Low engagement due to unclear storytelling around product benefits and brand purpose. • Limited mobile usability for content-driven browsing.
Our Solutions :
We delivered a clarity-driven redesign through Design Strategy + UX Strategy. Design Strategy • Introduced a clean, natural visual identity aligned with organic and sustainable branding. • Designed product storytelling layouts that highlight benefits, origin, and quality. UX Strategy • Rebuilt Information Architecture to simplify product discovery by category and use case. • Improved content hierarchy for scannability and faster understanding. • Optimized mobile experience for smoother exploration and engagement.
Results :
• +41% faster product discovery through improved IA and navigation. • +34% increase in engagement with product and brand story pages. • +29% improvement in mobile usability, supporting modern browsing behavior. • A clearer, more trustworthy digital presence aligned with Pakgon’s brand values.