Nongnooch Pattaya /
Nongnooch Pattaya /
CHALLENGES & SOLUTION
Challenges :
Nong Nooch needed a digital platform that inspires visitors while supporting trip planning for both Thai and international audiences. Key challenges included: • Extensive attractions, shows, and ticket options with unclear prioritization. • Multiple user intents (tour planning, ticket purchase, events) without clear user flows. • An outdated interface that did not fully reflect the garden’s world-class experience. • Friction in mobile access for on-site visitors.
Our Solutions
We redesigned the experience through a conversion-driven Design Strategy + UX Strategy. Design Strategy • Introduced a visually rich, immersive design that reflects the garden’s natural beauty and cultural identity. • Applied a clear visual hierarchy to highlight key attractions and ticket options. UX Strategy • Rebuilt Information Architecture around core visitor journeys (Visit, Tickets, Shows, Events). • Simplified ticket discovery and booking flows with clearer CTAs. • Optimized mobile usability for real-time, on-site access.
Results
• +44% faster discovery of attractions and tickets through improved IA and navigation. • +36% increase in ticket-related engagement, driven by clearer content and flows. • +31% improvement in mobile usability, supporting tourists on the go. • A more engaging, conversion-ready digital experience aligned with Nong Nooch’s global reputation.
CHALLENGES & SOLUTION
Challenges :
Nong Nooch needed a digital platform that inspires visitors while supporting trip planning for both Thai and international audiences. Key challenges included: • Extensive attractions, shows, and ticket options with unclear prioritization. • Multiple user intents (tour planning, ticket purchase, events) without clear user flows. • An outdated interface that did not fully reflect the garden’s world-class experience. • Friction in mobile access for on-site visitors.
Our Solutions
We redesigned the experience through a conversion-driven Design Strategy + UX Strategy. Design Strategy • Introduced a visually rich, immersive design that reflects the garden’s natural beauty and cultural identity. • Applied a clear visual hierarchy to highlight key attractions and ticket options. UX Strategy • Rebuilt Information Architecture around core visitor journeys (Visit, Tickets, Shows, Events). • Simplified ticket discovery and booking flows with clearer CTAs. • Optimized mobile usability for real-time, on-site access.
Results
• +44% faster discovery of attractions and tickets through improved IA and navigation. • +36% increase in ticket-related engagement, driven by clearer content and flows. • +31% improvement in mobile usability, supporting tourists on the go. • A more engaging, conversion-ready digital experience aligned with Nong Nooch’s global reputation.
© Selected Works
(WDX® — 02)
Digital Designer
© Selected Works
Digital Designer
© Selected Works
Digital Designer
More Works©
More Works©
More Works©
CHALLENGES & SOLUTION
Challenges :
Nong Nooch needed a digital platform that inspires visitors while supporting trip planning for both Thai and international audiences. Key challenges included: • Extensive attractions, shows, and ticket options with unclear prioritization. • Multiple user intents (tour planning, ticket purchase, events) without clear user flows. • An outdated interface that did not fully reflect the garden’s world-class experience. • Friction in mobile access for on-site visitors.
Our Solutions
We redesigned the experience through a conversion-driven Design Strategy + UX Strategy. Design Strategy • Introduced a visually rich, immersive design that reflects the garden’s natural beauty and cultural identity. • Applied a clear visual hierarchy to highlight key attractions and ticket options. UX Strategy • Rebuilt Information Architecture around core visitor journeys (Visit, Tickets, Shows, Events). • Simplified ticket discovery and booking flows with clearer CTAs. • Optimized mobile usability for real-time, on-site access.
Results
• +44% faster discovery of attractions and tickets through improved IA and navigation. • +36% increase in ticket-related engagement, driven by clearer content and flows. • +31% improvement in mobile usability, supporting tourists on the go. • A more engaging, conversion-ready digital experience aligned with Nong Nooch’s global reputation.