Super Sport /
Super Sport /
CHALLENGES & SOLUTION
Challenges :
SuperSports needed a high-performance e-commerce experience that supports a wide range of sports categories while serving fast-moving consumer behavior. Key challenges included: • Large, multi-brand product catalogs with complex filtering and comparison needs. • Inconsistent shopping experiences across categories and campaigns. • High decision friction caused by dense product information and weak visual hierarchy. • Mobile shopping flows that did not fully support speed and ease of purchase.
Our Solutions :
We optimized the platform through a performance-focused Design Strategy + UX Strategy. Design Strategy • Designed a bold, energetic visual system aligned with sports retail and brand campaigns. • Established a clear design hierarchy to highlight promotions, best-sellers, and key product features. UX Strategy • Rebuilt Information Architecture to improve category clarity and product discovery. • Enhanced filters, sorting, and product detail layouts for faster comparison and decisions. • Streamlined cart and checkout flows, especially on mobile devices.
Results :
• +45% faster product discovery through improved IA and filtering. • +37% increase in product page engagement, driven by clearer layouts and prioritization. • +34% improvement in mobile checkout completion, supporting on-the-go shoppers. • A faster, more conversion-ready e-commerce experience aligned with SuperSports’ retail leadership.
CHALLENGES & SOLUTION
Challenges :
SuperSports needed a high-performance e-commerce experience that supports a wide range of sports categories while serving fast-moving consumer behavior. Key challenges included: • Large, multi-brand product catalogs with complex filtering and comparison needs. • Inconsistent shopping experiences across categories and campaigns. • High decision friction caused by dense product information and weak visual hierarchy. • Mobile shopping flows that did not fully support speed and ease of purchase.
Our Solutions :
We optimized the platform through a performance-focused Design Strategy + UX Strategy. Design Strategy • Designed a bold, energetic visual system aligned with sports retail and brand campaigns. • Established a clear design hierarchy to highlight promotions, best-sellers, and key product features. UX Strategy • Rebuilt Information Architecture to improve category clarity and product discovery. • Enhanced filters, sorting, and product detail layouts for faster comparison and decisions. • Streamlined cart and checkout flows, especially on mobile devices.
Results :
• +45% faster product discovery through improved IA and filtering. • +37% increase in product page engagement, driven by clearer layouts and prioritization. • +34% improvement in mobile checkout completion, supporting on-the-go shoppers. • A faster, more conversion-ready e-commerce experience aligned with SuperSports’ retail leadership.
© Selected Works
(WDX® — 02)
Digital Designer
© Selected Works
Digital Designer
© Selected Works
Digital Designer
More Works©
More Works©
More Works©
CHALLENGES & SOLUTION
Challenges :
SuperSports needed a high-performance e-commerce experience that supports a wide range of sports categories while serving fast-moving consumer behavior. Key challenges included: • Large, multi-brand product catalogs with complex filtering and comparison needs. • Inconsistent shopping experiences across categories and campaigns. • High decision friction caused by dense product information and weak visual hierarchy. • Mobile shopping flows that did not fully support speed and ease of purchase.
Our Solutions :
We optimized the platform through a performance-focused Design Strategy + UX Strategy. Design Strategy • Designed a bold, energetic visual system aligned with sports retail and brand campaigns. • Established a clear design hierarchy to highlight promotions, best-sellers, and key product features. UX Strategy • Rebuilt Information Architecture to improve category clarity and product discovery. • Enhanced filters, sorting, and product detail layouts for faster comparison and decisions. • Streamlined cart and checkout flows, especially on mobile devices.
Results :
• +45% faster product discovery through improved IA and filtering. • +37% increase in product page engagement, driven by clearer layouts and prioritization. • +34% improvement in mobile checkout completion, supporting on-the-go shoppers. • A faster, more conversion-ready e-commerce experience aligned with SuperSports’ retail leadership.