Suriya /
Suriya /
CHALLENGES & SOLUTION
Challenges :
Suriya needed a modern digital platform to represent its long-established expertise in steel distribution and industrial materials. Key challenges included: • A complex product ecosystem with technical specifications that were difficult for users to browse and compare. • Outdated UI that did not reflect the company’s scale, reliability, or leadership in the steel industry. • Weak product discovery flows—users struggled to navigate between categories, grades, and applications. • Limited storytelling around certifications, logistics capabilities, and decades of industry experience.
Our Solutions :
We developed a comprehensive Design Strategy + UX Strategy to modernize Suriya’s digital presence and improve product accessibility. Design Strategy • Crafted a strong industrial visual identity with clean layouts, bold typography, and precise structure to reflect engineering-grade professionalism. • Introduced a modular design system that enhances clarity across product categories and technical content. UX Strategy • Rebuilt the Information Architecture to simplify navigation across steel types, sizes, and use cases. • Designed intuitive product detail pages with technical specifications, certifications, and application insights presented clearly. • Implemented streamlined inquiry flows to support procurement teams and large-volume customers. • Enhanced trust through visibility of company history, capabilities, and service standards.
Results
• A modern, credible digital presence that aligns with Suriya’s leadership in the steel and industrial sectors. • Improved product discoverability and faster access to technical information, reducing user friction. • Higher engagement and more qualified inquiries thanks to clearer navigation and better-structured product content. • A scalable digital foundation that supports future expansion of products and services.
CHALLENGES & SOLUTION
Challenges :
Suriya needed a modern digital platform to represent its long-established expertise in steel distribution and industrial materials. Key challenges included: • A complex product ecosystem with technical specifications that were difficult for users to browse and compare. • Outdated UI that did not reflect the company’s scale, reliability, or leadership in the steel industry. • Weak product discovery flows—users struggled to navigate between categories, grades, and applications. • Limited storytelling around certifications, logistics capabilities, and decades of industry experience.
Our Solutions :
We developed a comprehensive Design Strategy + UX Strategy to modernize Suriya’s digital presence and improve product accessibility. Design Strategy • Crafted a strong industrial visual identity with clean layouts, bold typography, and precise structure to reflect engineering-grade professionalism. • Introduced a modular design system that enhances clarity across product categories and technical content. UX Strategy • Rebuilt the Information Architecture to simplify navigation across steel types, sizes, and use cases. • Designed intuitive product detail pages with technical specifications, certifications, and application insights presented clearly. • Implemented streamlined inquiry flows to support procurement teams and large-volume customers. • Enhanced trust through visibility of company history, capabilities, and service standards.
Results
• A modern, credible digital presence that aligns with Suriya’s leadership in the steel and industrial sectors. • Improved product discoverability and faster access to technical information, reducing user friction. • Higher engagement and more qualified inquiries thanks to clearer navigation and better-structured product content. • A scalable digital foundation that supports future expansion of products and services.
© Selected Works
(WDX® — 02)
Digital Designer
© Selected Works
Digital Designer
© Selected Works
Digital Designer
More Works©
More Works©
More Works©
CHALLENGES & SOLUTION
Challenges :
Suriya needed a modern digital platform to represent its long-established expertise in steel distribution and industrial materials. Key challenges included: • A complex product ecosystem with technical specifications that were difficult for users to browse and compare. • Outdated UI that did not reflect the company’s scale, reliability, or leadership in the steel industry. • Weak product discovery flows—users struggled to navigate between categories, grades, and applications. • Limited storytelling around certifications, logistics capabilities, and decades of industry experience.
Our Solutions :
We developed a comprehensive Design Strategy + UX Strategy to modernize Suriya’s digital presence and improve product accessibility. Design Strategy • Crafted a strong industrial visual identity with clean layouts, bold typography, and precise structure to reflect engineering-grade professionalism. • Introduced a modular design system that enhances clarity across product categories and technical content. UX Strategy • Rebuilt the Information Architecture to simplify navigation across steel types, sizes, and use cases. • Designed intuitive product detail pages with technical specifications, certifications, and application insights presented clearly. • Implemented streamlined inquiry flows to support procurement teams and large-volume customers. • Enhanced trust through visibility of company history, capabilities, and service standards.
Results
• A modern, credible digital presence that aligns with Suriya’s leadership in the steel and industrial sectors. • Improved product discoverability and faster access to technical information, reducing user friction. • Higher engagement and more qualified inquiries thanks to clearer navigation and better-structured product content. • A scalable digital foundation that supports future expansion of products and services.