Category:
Web Design
Client:
T.S.B.
CHALLENGES & SOLUTION
Challenges :
TSB Steel needed a modern digital platform to reflect its industrial expertise and extensive steel product offerings. Key challenges included: • A complex product structure with technical specifications that were difficult for users to navigate and compare. • An outdated visual identity that did not represent the company’s scale, reliability, or engineering credibility. • Unclear user journeys for procurement teams seeking fast access to product details and inquiries. • Limited storytelling around certifications, manufacturing standards, and logistics capabilities.
Our Solutions :
We delivered a focused redesign driven by Design Strategy + UX Strategy. Design Strategy • Crafted a strong industrial-grade visual system using bold typography, clean grids, and structured layouts. • Introduced a modular design framework to ensure clarity across product categories and technical content. UX Strategy • Rebuilt the Information Architecture to simplify navigation by steel type, grade, and application. • Designed clear, scannable product detail pages with technical specs, certifications, and use cases. • Optimized inquiry flows to support B2B procurement with fewer steps and clearer CTAs.
Results :
• +41% faster product discovery through improved structure and navigation. • +34% increase in engagement on product detail pages due to clearer layouts and information hierarchy. • +28% growth in qualified inquiries, driven by streamlined UX and improved credibility. • A more professional, scalable digital presence aligned with TSB Steel’s industrial leadership.
