Thai Good Will /
Thai Good Will /
CHALLENGES & SOLUTION
Challenges :
Thai Goodwill needed a trusted and conversion-driven platform for selling medical equipment and healthcare products. Core challenges included: • A broad product catalog with mixed categories, making it difficult for users to find the right medical products quickly. • Limited product storytelling and unclear value differentiation across brands and SKUs. • Outdated UI that did not project credibility—especially critical in the medical and healthcare market. • An inefficient shopping experience that created friction from browsing to checkout.
Our Solutions :
We executed a comprehensive Design Strategy + UX Strategy to elevate Thai Goodwill into a reliable, user-centric medical e-commerce platform. Design Strategy • Introduced a clean, clinical, trustworthy visual identity that aligns with medical industry standards. • Applied a clear modular layout system emphasizing product clarity, safety assurance, and brand reliability. UX Strategy • Rebuilt the Information Architecture to streamline browsing across product types, brands, and medical use cases. • Designed optimized product detail pages with clearer benefits, technical details, and certifications. • Improved the purchasing flow with simplified steps, stronger CTAs, and clearer guidance for users of all tech skill levels.
Results :
• Faster and more intuitive product discovery, reducing drop-off and improving browsing efficiency. • Increased trust and credibility through a polished, medically aligned brand presence. • A smoother shopping journey that improves conversions and supports long-term customer loyalty. • A scalable platform ready for future product expansion and digital marketing initiatives.
CHALLENGES & SOLUTION
Challenges :
Thai Goodwill needed a trusted and conversion-driven platform for selling medical equipment and healthcare products. Core challenges included: • A broad product catalog with mixed categories, making it difficult for users to find the right medical products quickly. • Limited product storytelling and unclear value differentiation across brands and SKUs. • Outdated UI that did not project credibility—especially critical in the medical and healthcare market. • An inefficient shopping experience that created friction from browsing to checkout.
Our Solutions :
We executed a comprehensive Design Strategy + UX Strategy to elevate Thai Goodwill into a reliable, user-centric medical e-commerce platform. Design Strategy • Introduced a clean, clinical, trustworthy visual identity that aligns with medical industry standards. • Applied a clear modular layout system emphasizing product clarity, safety assurance, and brand reliability. UX Strategy • Rebuilt the Information Architecture to streamline browsing across product types, brands, and medical use cases. • Designed optimized product detail pages with clearer benefits, technical details, and certifications. • Improved the purchasing flow with simplified steps, stronger CTAs, and clearer guidance for users of all tech skill levels.
Results :
• Faster and more intuitive product discovery, reducing drop-off and improving browsing efficiency. • Increased trust and credibility through a polished, medically aligned brand presence. • A smoother shopping journey that improves conversions and supports long-term customer loyalty. • A scalable platform ready for future product expansion and digital marketing initiatives.
© Selected Works
(WDX® — 02)
Digital Designer
© Selected Works
Digital Designer
© Selected Works
Digital Designer
More Works©
More Works©
More Works©
CHALLENGES & SOLUTION
Challenges :
Thai Goodwill needed a trusted and conversion-driven platform for selling medical equipment and healthcare products. Core challenges included: • A broad product catalog with mixed categories, making it difficult for users to find the right medical products quickly. • Limited product storytelling and unclear value differentiation across brands and SKUs. • Outdated UI that did not project credibility—especially critical in the medical and healthcare market. • An inefficient shopping experience that created friction from browsing to checkout.
Our Solutions :
We executed a comprehensive Design Strategy + UX Strategy to elevate Thai Goodwill into a reliable, user-centric medical e-commerce platform. Design Strategy • Introduced a clean, clinical, trustworthy visual identity that aligns with medical industry standards. • Applied a clear modular layout system emphasizing product clarity, safety assurance, and brand reliability. UX Strategy • Rebuilt the Information Architecture to streamline browsing across product types, brands, and medical use cases. • Designed optimized product detail pages with clearer benefits, technical details, and certifications. • Improved the purchasing flow with simplified steps, stronger CTAs, and clearer guidance for users of all tech skill levels.
Results :
• Faster and more intuitive product discovery, reducing drop-off and improving browsing efficiency. • Increased trust and credibility through a polished, medically aligned brand presence. • A smoother shopping journey that improves conversions and supports long-term customer loyalty. • A scalable platform ready for future product expansion and digital marketing initiatives.