Thai Outdoor Group (TOG) /
Thai Outdoor Group (TOG) /
Thai Outdoor Group (TOG) is a leading lifestyle and outdoor brand distributor in Thailand, connecting world-class sports, fashion, and food & beverage brands with local consumers through an expansive retail and digital presence. Our role was to craft a comprehensive digital platform that clearly showcases TOG’s diverse brand portfolio, retail network, and community initiatives while reinforcing its mission to inspire active, creative, and connected lifestyles. The result is a polished and engaging website that effectively communicates TOG’s brand ethos, highlights its global partnerships, and supports its ongoing growth in Thailand’s dynamic market.
Thai Outdoor Group (TOG) is a leading lifestyle and outdoor brand distributor in Thailand, connecting world-class sports, fashion, and food & beverage brands with local consumers through an expansive retail and digital presence. Our role was to craft a comprehensive digital platform that clearly showcases TOG’s diverse brand portfolio, retail network, and community initiatives while reinforcing its mission to inspire active, creative, and connected lifestyles. The result is a polished and engaging website that effectively communicates TOG’s brand ethos, highlights its global partnerships, and supports its ongoing growth in Thailand’s dynamic market.
CHALLENGES & SOLUTION
Challenges :
• Repositioning TOG’s corporate website to reflect its leadership in Thailand’s outdoor industry • Presenting a large portfolio of global outdoor brands in a clear, elevated, and cohesive structure • Communicating the spirit of exploration while maintaining a premium corporate presence • Creating a content ecosystem that supports constant product launches, activities, and brand partnerships • Ensuring the platform scales seamlessly as TOG continues to expand its portfolio and business footprint
Our Solutions :
• Crafted a refined “Premium Outdoor Corporate” visual direction, balancing rugged adventure with modern elegance • Redesigned the site architecture to clearly showcase TOG’s story, brand ecosystem, products, and business partnerships • Built a sophisticated brand presentation format, giving each brand a distinct identity while maintaining a unified TOG narrative • Used high-impact imagery and bold layouts to convey durability, performance, and the outdoor lifestyle at a global standard • Developed a modular content system for effortless updates as new products, events, and partnerships roll out
Results :
The new TOG website stands as a premium digital flagship for the company—clearer, stronger, and globally competitive. The platform elevates brand trust, enhances product discoverability, and positions TOG as the authoritative leader in Thailand’s outdoor market, ready for long-term expansion and international collaboration.
CHALLENGES & SOLUTION
Challenges :
• Repositioning TOG’s corporate website to reflect its leadership in Thailand’s outdoor industry • Presenting a large portfolio of global outdoor brands in a clear, elevated, and cohesive structure • Communicating the spirit of exploration while maintaining a premium corporate presence • Creating a content ecosystem that supports constant product launches, activities, and brand partnerships • Ensuring the platform scales seamlessly as TOG continues to expand its portfolio and business footprint
Our Solutions :
• Crafted a refined “Premium Outdoor Corporate” visual direction, balancing rugged adventure with modern elegance • Redesigned the site architecture to clearly showcase TOG’s story, brand ecosystem, products, and business partnerships • Built a sophisticated brand presentation format, giving each brand a distinct identity while maintaining a unified TOG narrative • Used high-impact imagery and bold layouts to convey durability, performance, and the outdoor lifestyle at a global standard • Developed a modular content system for effortless updates as new products, events, and partnerships roll out
Results :
The new TOG website stands as a premium digital flagship for the company—clearer, stronger, and globally competitive. The platform elevates brand trust, enhances product discoverability, and positions TOG as the authoritative leader in Thailand’s outdoor market, ready for long-term expansion and international collaboration.
© Selected Works
(WDX® — 02)
Digital Designer
© Selected Works
Digital Designer
© Selected Works
Digital Designer
More Works©
More Works©
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Thai Outdoor Group (TOG) is a leading lifestyle and outdoor brand distributor in Thailand, connecting world-class sports, fashion, and food & beverage brands with local consumers through an expansive retail and digital presence. Our role was to craft a comprehensive digital platform that clearly showcases TOG’s diverse brand portfolio, retail network, and community initiatives while reinforcing its mission to inspire active, creative, and connected lifestyles. The result is a polished and engaging website that effectively communicates TOG’s brand ethos, highlights its global partnerships, and supports its ongoing growth in Thailand’s dynamic market.
CHALLENGES & SOLUTION
Challenges :
• Repositioning TOG’s corporate website to reflect its leadership in Thailand’s outdoor industry • Presenting a large portfolio of global outdoor brands in a clear, elevated, and cohesive structure • Communicating the spirit of exploration while maintaining a premium corporate presence • Creating a content ecosystem that supports constant product launches, activities, and brand partnerships • Ensuring the platform scales seamlessly as TOG continues to expand its portfolio and business footprint
Our Solutions :
• Crafted a refined “Premium Outdoor Corporate” visual direction, balancing rugged adventure with modern elegance • Redesigned the site architecture to clearly showcase TOG’s story, brand ecosystem, products, and business partnerships • Built a sophisticated brand presentation format, giving each brand a distinct identity while maintaining a unified TOG narrative • Used high-impact imagery and bold layouts to convey durability, performance, and the outdoor lifestyle at a global standard • Developed a modular content system for effortless updates as new products, events, and partnerships roll out
Results :
The new TOG website stands as a premium digital flagship for the company—clearer, stronger, and globally competitive. The platform elevates brand trust, enhances product discoverability, and positions TOG as the authoritative leader in Thailand’s outdoor market, ready for long-term expansion and international collaboration.