Category:

Web Design

Client:

Thai PBS

Live Website

Live Website

Live Website

Thai PBS is Thailand’s first public service broadcaster, delivering trusted news, knowledge, education, and entertainment with public interest at its core. Our role was to design and develop a modern digital platform that brings together news, programs, live content, and diverse public media services into a more accessible experience. The result is a content-driven digital ecosystem that strengthens Thai PBS’s role as a trusted public media platform while making quality information and learning more accessible to audiences nationwide.

Thai PBS is Thailand’s first public service broadcaster, delivering trusted news, knowledge, education, and entertainment with public interest at its core. Our role was to design and develop a modern digital platform that brings together news, programs, live content, and diverse public media services into a more accessible experience. The result is a content-driven digital ecosystem that strengthens Thai PBS’s role as a trusted public media platform while making quality information and learning more accessible to audiences nationwide.

Media

CHALLENGES & SOLUTION

Challenges :

Thai PBS required a digital platform that delivers large volumes of news and public content in real time while serving diverse audiences. Key challenges included: • High content velocity with complex content structures, making discovery and prioritization difficult. • Multiple user intents (news readers, viewers, program followers) without clear navigation paths. • Inconsistent visual hierarchy across news, video, and program pages. • Friction in mobile content consumption for fast-paced news access.

Our Solutions :

We redesigned the experience using a performance-focused Design Strategy + UX Strategy. Design Strategy • Established a clean, editorial-driven visual system that supports readability, credibility, and speed. • Designed flexible layout components to adapt across news, video, and long-form content. UX Strategy • Rebuilt Information Architecture based on content priority, recency, and user intent. • Improved content discovery with clearer navigation, tagging, and topic grouping. • Optimized reading and video consumption flows, especially on mobile devices.

Results :

• +49% faster content discovery through improved IA and editorial hierarchy. • +37% increase in user engagement across news and program pages. • +33% improvement in mobile reading experience, supporting real-time news consumption. • A clearer, more accessible public media platform aligned with Thai PBS’s mission.

Media

Yarn Siam

Yarn Siam

Web Design