Aecbrand /
Aecbrand /
AECBrand is a leading Thai solar-powered agricultural equipment platform focused on providing high-quality solar water pumps and renewable energy solutions to farmers and rural communities across Thailand. Our role was to design and develop a user-centric website that effectively showcases AECBrand’s product range, expertise in solar technology, and customer-focused services, while reinforcing their mission to support sustainable agriculture and energy savings for local users through clear product presentation, practical information, and easy access to consultations and purchases.
AECBrand is a leading Thai solar-powered agricultural equipment platform focused on providing high-quality solar water pumps and renewable energy solutions to farmers and rural communities across Thailand. Our role was to design and develop a user-centric website that effectively showcases AECBrand’s product range, expertise in solar technology, and customer-focused services, while reinforcing their mission to support sustainable agriculture and energy savings for local users through clear product presentation, practical information, and easy access to consultations and purchases.
CHALLENGES & SOLUTION
Challenges :
• Elevating AEC Brand’s digital identity into a strategic hub that clearly communicates expertise across branding, creative, influencer, media, and production • Designing an information architecture that simplifies a large and complex service ecosystem without reducing strategic depth • Creating a UX flow that naturally guides users from brand discovery → capability understanding → case validation → contact/conversion • Translating AEC Brand’s offline strengths (creative thinking, strategic execution, proven results) into a digital format that feels modern, premium, and global • Crafting a design system flexible enough to showcase diverse case studies while preserving brand consistency and visual hierarchy
Our Solutions :
• Developed a Design Strategy Framework focused on clarity, segmentation, and narrative flow—ensuring every service area has a strong value proposition and clear differentiation • Rebuilt the Information Architecture to group services into intuitive pillars supported by benefit-driven messaging and strategic proof points • Designed a Conversion-Oriented UX Journey, using progressive disclosure and strategic content layering to help users understand AEC Brand’s capabilities without cognitive overload • Created a modular design system with reusable components—hero structures, service grids, case templates—that maintain consistency while accommodating a wide variety of content • Crafted high-contrast editorial layouts, strong typographic rhythm, and micro-interactions to enhance perceived quality and reinforce the agency’s premium positioning • Developed a Case Study Experience highlighting insights, process, and measurable outcomes—moving beyond visuals to emphasize strategic thinking and execution
Results :
The redesigned AEC Brand website becomes a strategic showcase that highlights the agency’s capabilities with clarity, confidence, and premium polish. Users navigate the service ecosystem more intuitively, understand value propositions faster, and engage deeper with case studies that feel structured and credible. The end result: a digital presence that elevates brand perception, strengthens trust, and increases high-quality client inquiries—positioning AEC Brand as a truly strategic marketing partner.
CHALLENGES & SOLUTION
Challenges :
• Elevating AEC Brand’s digital identity into a strategic hub that clearly communicates expertise across branding, creative, influencer, media, and production • Designing an information architecture that simplifies a large and complex service ecosystem without reducing strategic depth • Creating a UX flow that naturally guides users from brand discovery → capability understanding → case validation → contact/conversion • Translating AEC Brand’s offline strengths (creative thinking, strategic execution, proven results) into a digital format that feels modern, premium, and global • Crafting a design system flexible enough to showcase diverse case studies while preserving brand consistency and visual hierarchy
Our Solutions :
• Developed a Design Strategy Framework focused on clarity, segmentation, and narrative flow—ensuring every service area has a strong value proposition and clear differentiation • Rebuilt the Information Architecture to group services into intuitive pillars supported by benefit-driven messaging and strategic proof points • Designed a Conversion-Oriented UX Journey, using progressive disclosure and strategic content layering to help users understand AEC Brand’s capabilities without cognitive overload • Created a modular design system with reusable components—hero structures, service grids, case templates—that maintain consistency while accommodating a wide variety of content • Crafted high-contrast editorial layouts, strong typographic rhythm, and micro-interactions to enhance perceived quality and reinforce the agency’s premium positioning • Developed a Case Study Experience highlighting insights, process, and measurable outcomes—moving beyond visuals to emphasize strategic thinking and execution
Results :
The redesigned AEC Brand website becomes a strategic showcase that highlights the agency’s capabilities with clarity, confidence, and premium polish. Users navigate the service ecosystem more intuitively, understand value propositions faster, and engage deeper with case studies that feel structured and credible. The end result: a digital presence that elevates brand perception, strengthens trust, and increases high-quality client inquiries—positioning AEC Brand as a truly strategic marketing partner.
© Selected Works
(WDX® — 02)
Digital Designer
© Selected Works
Digital Designer
© Selected Works
Digital Designer
More Works©
More Works©
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AECBrand is a leading Thai solar-powered agricultural equipment platform focused on providing high-quality solar water pumps and renewable energy solutions to farmers and rural communities across Thailand. Our role was to design and develop a user-centric website that effectively showcases AECBrand’s product range, expertise in solar technology, and customer-focused services, while reinforcing their mission to support sustainable agriculture and energy savings for local users through clear product presentation, practical information, and easy access to consultations and purchases.
CHALLENGES & SOLUTION
Challenges :
• Elevating AEC Brand’s digital identity into a strategic hub that clearly communicates expertise across branding, creative, influencer, media, and production • Designing an information architecture that simplifies a large and complex service ecosystem without reducing strategic depth • Creating a UX flow that naturally guides users from brand discovery → capability understanding → case validation → contact/conversion • Translating AEC Brand’s offline strengths (creative thinking, strategic execution, proven results) into a digital format that feels modern, premium, and global • Crafting a design system flexible enough to showcase diverse case studies while preserving brand consistency and visual hierarchy
Our Solutions :
• Developed a Design Strategy Framework focused on clarity, segmentation, and narrative flow—ensuring every service area has a strong value proposition and clear differentiation • Rebuilt the Information Architecture to group services into intuitive pillars supported by benefit-driven messaging and strategic proof points • Designed a Conversion-Oriented UX Journey, using progressive disclosure and strategic content layering to help users understand AEC Brand’s capabilities without cognitive overload • Created a modular design system with reusable components—hero structures, service grids, case templates—that maintain consistency while accommodating a wide variety of content • Crafted high-contrast editorial layouts, strong typographic rhythm, and micro-interactions to enhance perceived quality and reinforce the agency’s premium positioning • Developed a Case Study Experience highlighting insights, process, and measurable outcomes—moving beyond visuals to emphasize strategic thinking and execution
Results :
The redesigned AEC Brand website becomes a strategic showcase that highlights the agency’s capabilities with clarity, confidence, and premium polish. Users navigate the service ecosystem more intuitively, understand value propositions faster, and engage deeper with case studies that feel structured and credible. The end result: a digital presence that elevates brand perception, strengthens trust, and increases high-quality client inquiries—positioning AEC Brand as a truly strategic marketing partner.