Category:

Web Design

Client:

DASTA

Live Website

Live Website

Live Website

DASTA (Designated Areas for Sustainable Tourism Administration) is a public organization dedicated to driving sustainable tourism development across Thailand’s designated areas, integrating communities, local stakeholders, and tourism partners to create balanced economic, social, and environmental growth. Our role was to design and develop a structured digital platform that brings together destination knowledge, community-based tourism, sustainable tourism standards, resources, and organizational information into one accessible experience. The result is a modern public-sector digital platform that strengthens information accessibility, promotes sustainable tourism, and connects communities with a wider audience.

DASTA (Designated Areas for Sustainable Tourism Administration) is a public organization dedicated to driving sustainable tourism development across Thailand’s designated areas, integrating communities, local stakeholders, and tourism partners to create balanced economic, social, and environmental growth. Our role was to design and develop a structured digital platform that brings together destination knowledge, community-based tourism, sustainable tourism standards, resources, and organizational information into one accessible experience. The result is a modern public-sector digital platform that strengthens information accessibility, promotes sustainable tourism, and connects communities with a wider audience.

Media

CHALLENGES & SOLUTION

Challenges :

DASTA needed a digital platform that communicates complex tourism policies, projects, and regional data to diverse audiences. Key challenges included: • Large volumes of government and tourism-related content with low scannability. • Multiple user groups (public, local communities, partners, policymakers) without clear user journeys. • An outdated visual system that did not reflect DASTA’s role in sustainable and modern tourism development. • Limited content discoverability across devices, especially on mobile.

Our Solutions :

We delivered a clarity-driven experience through Design Strategy + UX Strategy. Design Strategy • Designed a modern, trustworthy visual system aligned with sustainability, culture, and public-sector credibility. • Applied a clear layout system and typography hierarchy to support content-heavy pages. UX Strategy • Rebuilt Information Architecture based on user intent and content priority. • Introduced scannable content formats with summaries, filters, and clear entry points. • Optimized navigation and responsive behavior for faster access across all devices.

Results :

• +44% faster information discovery through improved IA and content hierarchy. • +36% increase in user engagement with clearer layouts and structured content. • +29% improvement in mobile usability, supporting wider public access. • A more accessible, modern digital platform aligned with DASTA’s sustainable tourism mission.

Media

NIA

NIA

Web Design