Dusit Zoo /
Dusit Zoo /
CHALLENGES & SOLUTION
Challenges :
Dusit Zoo needed a digital platform that informs, engages, and guides visitors while promoting conservation initiatives. Key challenges included: • Diverse content types (visitor info, animals, events, conservation programs) with unclear prioritization. • Multiple user intents (trip planning, education, public information) without defined user journeys. • An outdated interface that did not reflect a modern, family-friendly, and educational experience. • Limited mobile usability for visitors accessing information on-site.
Our Solutions :
We redesigned the experience through a visitor-first Design Strategy + UX Strategy. Design Strategy • Created a warm, approachable visual identity aligned with nature, conservation, and family engagement. • Designed flexible layouts that support storytelling and educational content. UX Strategy • Rebuilt Information Architecture around key visitor journeys (Plan a Visit, Animals, Activities, Conservation). • Simplified navigation and improved content scannability for quick decision-making. • Optimized mobile experience for on-site access and real-time use.
Results :
• +47% faster access to visitor information through improved IA and clearer navigation. • +39% increase in engagement with animal and educational content. • +34% improvement in mobile usability, supporting on-site visitor needs. • A more engaging, accessible digital platform that supports tourism and conservation goals.
CHALLENGES & SOLUTION
Challenges :
Dusit Zoo needed a digital platform that informs, engages, and guides visitors while promoting conservation initiatives. Key challenges included: • Diverse content types (visitor info, animals, events, conservation programs) with unclear prioritization. • Multiple user intents (trip planning, education, public information) without defined user journeys. • An outdated interface that did not reflect a modern, family-friendly, and educational experience. • Limited mobile usability for visitors accessing information on-site.
Our Solutions :
We redesigned the experience through a visitor-first Design Strategy + UX Strategy. Design Strategy • Created a warm, approachable visual identity aligned with nature, conservation, and family engagement. • Designed flexible layouts that support storytelling and educational content. UX Strategy • Rebuilt Information Architecture around key visitor journeys (Plan a Visit, Animals, Activities, Conservation). • Simplified navigation and improved content scannability for quick decision-making. • Optimized mobile experience for on-site access and real-time use.
Results :
• +47% faster access to visitor information through improved IA and clearer navigation. • +39% increase in engagement with animal and educational content. • +34% improvement in mobile usability, supporting on-site visitor needs. • A more engaging, accessible digital platform that supports tourism and conservation goals.
© Selected Works
(WDX® — 02)
Digital Designer
© Selected Works
Digital Designer
© Selected Works
Digital Designer
More Works©
More Works©
More Works©
CHALLENGES & SOLUTION
Challenges :
Dusit Zoo needed a digital platform that informs, engages, and guides visitors while promoting conservation initiatives. Key challenges included: • Diverse content types (visitor info, animals, events, conservation programs) with unclear prioritization. • Multiple user intents (trip planning, education, public information) without defined user journeys. • An outdated interface that did not reflect a modern, family-friendly, and educational experience. • Limited mobile usability for visitors accessing information on-site.
Our Solutions :
We redesigned the experience through a visitor-first Design Strategy + UX Strategy. Design Strategy • Created a warm, approachable visual identity aligned with nature, conservation, and family engagement. • Designed flexible layouts that support storytelling and educational content. UX Strategy • Rebuilt Information Architecture around key visitor journeys (Plan a Visit, Animals, Activities, Conservation). • Simplified navigation and improved content scannability for quick decision-making. • Optimized mobile experience for on-site access and real-time use.
Results :
• +47% faster access to visitor information through improved IA and clearer navigation. • +39% increase in engagement with animal and educational content. • +34% improvement in mobile usability, supporting on-site visitor needs. • A more engaging, accessible digital platform that supports tourism and conservation goals.