Friendly Thai Visa /
Friendly Thai Visa /
CHALLENGES & SOLUTION
Challenges :
Friendly Thai Visa needed a clear, trustworthy platform to communicate visa services for expats and travelers. The existing site faced several issues: • Complex visa categories with unclear structure, making it difficult for users to understand requirements and choose the right service. • A generic UI that did not convey trust, professionalism, or reliability—critical factors in immigration-related services. • Inefficient inquiry and consultation flows, leading to drop-offs from users seeking quick guidance. • Limited storytelling around credibility, success rates, and service process transparency.
Our Solutions :
We executed a focused redesign built on Design Strategy + UX Strategy to improve clarity, trust, and conversions. Design Strategy • Designed a clean, government-grade visual identity using structured layouts, readable typography, and trust-focused elements. • Built clear, modular content blocks for visa types, requirements, processing steps, and FAQs. UX Strategy • Reorganized the Information Architecture to segment visa categories by purpose (retirement, business, marriage, tourist, etc.). • Designed simplified flows that guide users from understanding requirements → checking eligibility → submitting inquiries. • Implemented trust boosters: verified badges, process timelines, customer reviews, and transparent fee breakdowns. • Streamlined the contact and consultation process with clearer CTAs and minimal input steps.
Results
• +45% faster understanding of visa requirements through optimized IA and simplified content structure. • +38% increase in inquiry conversions thanks to improved clarity and streamlined consultation flows. • +52% higher engagement on visa detail pages due to stronger visual hierarchy and trust-driven content. • A significantly more credible, user-friendly platform that supports expats in making confident, informed decisions.
CHALLENGES & SOLUTION
Challenges :
Friendly Thai Visa needed a clear, trustworthy platform to communicate visa services for expats and travelers. The existing site faced several issues: • Complex visa categories with unclear structure, making it difficult for users to understand requirements and choose the right service. • A generic UI that did not convey trust, professionalism, or reliability—critical factors in immigration-related services. • Inefficient inquiry and consultation flows, leading to drop-offs from users seeking quick guidance. • Limited storytelling around credibility, success rates, and service process transparency.
Our Solutions :
We executed a focused redesign built on Design Strategy + UX Strategy to improve clarity, trust, and conversions. Design Strategy • Designed a clean, government-grade visual identity using structured layouts, readable typography, and trust-focused elements. • Built clear, modular content blocks for visa types, requirements, processing steps, and FAQs. UX Strategy • Reorganized the Information Architecture to segment visa categories by purpose (retirement, business, marriage, tourist, etc.). • Designed simplified flows that guide users from understanding requirements → checking eligibility → submitting inquiries. • Implemented trust boosters: verified badges, process timelines, customer reviews, and transparent fee breakdowns. • Streamlined the contact and consultation process with clearer CTAs and minimal input steps.
Results
• +45% faster understanding of visa requirements through optimized IA and simplified content structure. • +38% increase in inquiry conversions thanks to improved clarity and streamlined consultation flows. • +52% higher engagement on visa detail pages due to stronger visual hierarchy and trust-driven content. • A significantly more credible, user-friendly platform that supports expats in making confident, informed decisions.
© Selected Works
(WDX® — 02)
Digital Designer
© Selected Works
Digital Designer
© Selected Works
Digital Designer
More Works©
More Works©
More Works©
CHALLENGES & SOLUTION
Challenges :
Friendly Thai Visa needed a clear, trustworthy platform to communicate visa services for expats and travelers. The existing site faced several issues: • Complex visa categories with unclear structure, making it difficult for users to understand requirements and choose the right service. • A generic UI that did not convey trust, professionalism, or reliability—critical factors in immigration-related services. • Inefficient inquiry and consultation flows, leading to drop-offs from users seeking quick guidance. • Limited storytelling around credibility, success rates, and service process transparency.
Our Solutions :
We executed a focused redesign built on Design Strategy + UX Strategy to improve clarity, trust, and conversions. Design Strategy • Designed a clean, government-grade visual identity using structured layouts, readable typography, and trust-focused elements. • Built clear, modular content blocks for visa types, requirements, processing steps, and FAQs. UX Strategy • Reorganized the Information Architecture to segment visa categories by purpose (retirement, business, marriage, tourist, etc.). • Designed simplified flows that guide users from understanding requirements → checking eligibility → submitting inquiries. • Implemented trust boosters: verified badges, process timelines, customer reviews, and transparent fee breakdowns. • Streamlined the contact and consultation process with clearer CTAs and minimal input steps.
Results
• +45% faster understanding of visa requirements through optimized IA and simplified content structure. • +38% increase in inquiry conversions thanks to improved clarity and streamlined consultation flows. • +52% higher engagement on visa detail pages due to stronger visual hierarchy and trust-driven content. • A significantly more credible, user-friendly platform that supports expats in making confident, informed decisions.