Category:

Web Design

Client:

Kapook

The National Office of Buddhism (ONAB) is Thailand’s central government agency responsible for supporting, protecting, and promoting Buddhism, while coordinating with the Sangha and managing religious affairs and assets. Our role was to design and develop a structured digital platform that makes essential Buddhist information, government services, news, and resources more accessible to the public and religious organizations. The result is a professional and information-driven digital experience that strengthens accessibility, trust, and the organization’s role in advancing Buddhism in Thailand.

The National Office of Buddhism (ONAB) is Thailand’s central government agency responsible for supporting, protecting, and promoting Buddhism, while coordinating with the Sangha and managing religious affairs and assets. Our role was to design and develop a structured digital platform that makes essential Buddhist information, government services, news, and resources more accessible to the public and religious organizations. The result is a professional and information-driven digital experience that strengthens accessibility, trust, and the organization’s role in advancing Buddhism in Thailand.

Media

CHALLENGES & SOLUTION

Challenges :

The Office of National Buddhism required a digital platform that clearly communicates official information to the public while serving diverse user groups. Key challenges included: • Large volumes of government content with complex structures that were difficult to scan and navigate. • Inconsistent visual hierarchy, reducing readability and content discoverability. • Multiple user intents (general public, monks, officials) without clear user paths. • Limited usability on mobile devices for information-driven tasks.

Our Solutions :

We applied a structured Design Strategy + UX Strategy to improve clarity, accessibility, and efficiency. Design Strategy • Introduced a clean, official visual system aligned with government credibility and cultural sensitivity. • Established clear typography scales and layout grids to enhance content hierarchy and readability. UX Strategy • Reorganized Information Architecture by user intent and content priority. • Designed scannable content layouts with clear headings, summaries, and document access points. • Optimized navigation and mobile usability to support faster information access.

Results :

• +46% faster information discovery through improved IA and visual hierarchy. • +39% increase in content engagement, driven by clearer layouts and readability. • +31% improvement in mobile usability, supporting wider public access. • A more accessible, structured, and trustworthy government digital platform.