Category:
Web Design
Client:
Standardplus
CHALLENGES & SOLUTION
Challenges :
Standard Plus needed a digital presence that could reflect its expertise in glass, aluminum, UPVC, and architectural solutions. The challenge was to move beyond a conventional contractor image and communicate quality, precision, and manufacturing capability to a wider range of customers. * Multiple product and service categories lacked a clear structure. * The existing brand experience did not fully communicate its professional manufacturing standards. * Project capabilities and craftsmanship were not presented as strong trust signals. * The customer journey from discovering a service to requesting a consultation lacked clarity.
Our Solutions :
We repositioned the digital experience through a focused Design Strategy + UX Strategy. Design Strategy * Created a refined architectural visual language built around precision, material quality, and modern craftsmanship. * Developed project-led storytelling to showcase applications, production capabilities, and finished work. * Established a scalable design system that communicates consistency and professional standards. UX Strategy * Rebuilt the Information Architecture around Products, Services, Projects, and Consultation. * Simplified service discovery so customers can quickly identify the right solution for their needs. * Designed clearer inquiry journeys with strategic CTAs across key decision points.
Results :
* +47% faster service discovery through a clearer information architecture. * +40% increase in project engagement through stronger visual storytelling. * +36% growth in qualified inquiries through optimized consultation journeys. * Repositioned Standard Plus as a more professional, modern, and credible architectural solutions brand, supported by a scalable digital experience.
