TK Park Pattani /
TK Park Pattani /
CHALLENGES & SOLUTION
Challenges
TK Park needed a digital platform that promotes learning, creativity, and public engagement while serving diverse audiences. Key challenges included: • Wide-ranging content (activities, events, learning resources, memberships) with unclear prioritization. • Multiple user groups (students, families, educators, creators) without defined user journeys. • An outdated interface that did not reflect TK Park’s innovative and creative identity. • Limited discoverability of key programs and events, especially on mobile.
Our Solutions
We redesigned the experience through a strategic blend of Design Strategy + UX Strategy. Design Strategy • Introduced a vibrant, modern visual language aligned with creativity and lifelong learning. • Designed flexible layouts and components to support diverse content types. UX Strategy • Rebuilt Information Architecture based on user intent and engagement goals. • Simplified navigation for events, activities, and memberships with clearer CTAs. • Optimized mobile flows for faster access to programs and schedules.
Results
• +46% faster discovery of events and activities through improved IA and content hierarchy. • +38% increase in user engagement across program and activity pages. • +32% improvement in mobile usability, supporting on-the-go access. • A more engaging, accessible digital platform that supports TK Park’s learning mission.
CHALLENGES & SOLUTION
Challenges
TK Park needed a digital platform that promotes learning, creativity, and public engagement while serving diverse audiences. Key challenges included: • Wide-ranging content (activities, events, learning resources, memberships) with unclear prioritization. • Multiple user groups (students, families, educators, creators) without defined user journeys. • An outdated interface that did not reflect TK Park’s innovative and creative identity. • Limited discoverability of key programs and events, especially on mobile.
Our Solutions
We redesigned the experience through a strategic blend of Design Strategy + UX Strategy. Design Strategy • Introduced a vibrant, modern visual language aligned with creativity and lifelong learning. • Designed flexible layouts and components to support diverse content types. UX Strategy • Rebuilt Information Architecture based on user intent and engagement goals. • Simplified navigation for events, activities, and memberships with clearer CTAs. • Optimized mobile flows for faster access to programs and schedules.
Results
• +46% faster discovery of events and activities through improved IA and content hierarchy. • +38% increase in user engagement across program and activity pages. • +32% improvement in mobile usability, supporting on-the-go access. • A more engaging, accessible digital platform that supports TK Park’s learning mission.
© Selected Works
(WDX® — 02)
Digital Designer
© Selected Works
Digital Designer
© Selected Works
Digital Designer
More Works©
More Works©
More Works©
CHALLENGES & SOLUTION
Challenges
TK Park needed a digital platform that promotes learning, creativity, and public engagement while serving diverse audiences. Key challenges included: • Wide-ranging content (activities, events, learning resources, memberships) with unclear prioritization. • Multiple user groups (students, families, educators, creators) without defined user journeys. • An outdated interface that did not reflect TK Park’s innovative and creative identity. • Limited discoverability of key programs and events, especially on mobile.
Our Solutions
We redesigned the experience through a strategic blend of Design Strategy + UX Strategy. Design Strategy • Introduced a vibrant, modern visual language aligned with creativity and lifelong learning. • Designed flexible layouts and components to support diverse content types. UX Strategy • Rebuilt Information Architecture based on user intent and engagement goals. • Simplified navigation for events, activities, and memberships with clearer CTAs. • Optimized mobile flows for faster access to programs and schedules.
Results
• +46% faster discovery of events and activities through improved IA and content hierarchy. • +38% increase in user engagement across program and activity pages. • +32% improvement in mobile usability, supporting on-the-go access. • A more engaging, accessible digital platform that supports TK Park’s learning mission.