Category:
Web Design
Client:
Treepornwasu
CHALLENGES & SOLUTION
Challenges :
Treepornwasu needed a digital platform that positions the company as a trusted insurance advisor rather than simply an insurance broker. Key challenges included: * A broad portfolio of life and non-life insurance products with complex customer needs. * Difficulty communicating expertise across both personal and corporate insurance solutions. * Limited trust signals to support high-value business inquiries and long-term partnerships. * Unclear user journeys for individuals and enterprise clients seeking tailored insurance advice.
Our Solutions :
We transformed the experience through a strategic combination of Design Strategy + UX Strategy. Design Strategy * Created a professional, trust-driven visual identity that reflects over 20 years of insurance expertise. * Structured content to clearly differentiate personal and corporate insurance services while reinforcing credibility through expertise and consultation. UX Strategy * Rebuilt the Information Architecture around customer intent, enabling users to quickly identify the right insurance solutions. * Designed streamlined consultation flows with optimized inquiry touchpoints for both individuals and business clients.
Results :
* +45% faster service discovery through a simplified information architecture. * +38% increase in qualified insurance inquiries driven by clearer customer journeys and stronger trust signals. * +32% improvement in engagement across corporate insurance service pages. * Established a scalable digital platform that strengthens Treepornwasu’s position as a trusted insurance advisory partner.
