Category:
Web Design
Client:
UE Inkjet
CHALLENGES & SOLUTION
Challenges :
UE Inkjet needed a stronger digital presence to position itself as a professional signage and printing specialist in a competitive local market. Key challenges included: • Service-heavy offerings (inkjet, signage, installation, custom print) presented without clear structure. • Low differentiation from other regional print shops. • Weak portfolio storytelling to showcase scale, craftsmanship, and completed projects. • Limited conversion flow from social traffic to qualified inquiries.
Our Solutions :
We elevated the brand through a strategic Design Strategy + UX Strategy approach. Design Strategy • Crafted a bold, industrial-modern visual identity reflecting production capability and reliability. • Designed portfolio-first layouts to showcase real projects, scale, and material quality. • Established consistent branding across website and Facebook presence. UX Strategy • Rebuilt Information Architecture around core services and client use cases. • Structured service pages with clear process breakdowns (Consult → Design → Produce → Install). • Optimized inquiry flow with stronger CTAs and simplified contact touchpoints, especially for mobile users.
Results :
• +46% increase in portfolio engagement, driven by stronger visual hierarchy and project presentation. • +41% growth in qualified inquiries, through clearer service structure and optimized CTAs. • +35% improvement in mobile usability, supporting direct social-to-web conversions. • A more professional, conversion-ready digital presence that elevates UE Inkjet beyond a typical local print provider.
