Viu /
Viu /
Viu is an interactive digital experience designed to engage users through a dynamic voice-dubbing competition interface, where our role was to create a playful yet intuitive campaign platform that seamlessly guides participants through submission, judging, and results while reinforcing Viu’s brand identity and driving higher user participation and return visits across multiple rounds.
Viu is an interactive digital experience designed to engage users through a dynamic voice-dubbing competition interface, where our role was to create a playful yet intuitive campaign platform that seamlessly guides participants through submission, judging, and results while reinforcing Viu’s brand identity and driving higher user participation and return visits across multiple rounds.
CHALLENGES & SOLUTION
Challenges :
• Creating a digital experience that encourages people to participate in VIU’s voice-dubbing competition • Supporting two competition styles—serious/skill-based and fun/comedic—while keeping the experience cohesive • Designing a flow that makes it easy for participants to submit their voice clips and understand the rules • Delivering a format that allows judges to review, shortlist, and select winners clearly for each round • Building excitement and engagement throughout the campaign to motivate users to return and join multiple rounds
Our Solutions :
• Designed an engaging campaign interface with bold visuals and clear prompts guiding users through the dubbing process • Structured the competition into two distinct categories (Serious & Fun) with visual differentiation but consistent brand experience • Created an intuitive submission flow, including instructions, examples, and clear call-to-action elements • Built a results and judging format that allows each round to display shortlisted participants and final winners • Used playful micro-interactions and dynamic layouts to keep the campaign energetic and encourage repeated participation
Results :
The final experience successfully boosts user participation by making the competition clear, exciting, and easy to join. The campaign design highlights the fun spirit of voice dubbing while supporting a fair and structured judging process. VIU’s platform benefits from higher engagement, return visits across multiple rounds, and a stronger connection with users through interactive content.
CHALLENGES & SOLUTION
Challenges :
• Creating a digital experience that encourages people to participate in VIU’s voice-dubbing competition • Supporting two competition styles—serious/skill-based and fun/comedic—while keeping the experience cohesive • Designing a flow that makes it easy for participants to submit their voice clips and understand the rules • Delivering a format that allows judges to review, shortlist, and select winners clearly for each round • Building excitement and engagement throughout the campaign to motivate users to return and join multiple rounds
Our Solutions :
• Designed an engaging campaign interface with bold visuals and clear prompts guiding users through the dubbing process • Structured the competition into two distinct categories (Serious & Fun) with visual differentiation but consistent brand experience • Created an intuitive submission flow, including instructions, examples, and clear call-to-action elements • Built a results and judging format that allows each round to display shortlisted participants and final winners • Used playful micro-interactions and dynamic layouts to keep the campaign energetic and encourage repeated participation
Results :
The final experience successfully boosts user participation by making the competition clear, exciting, and easy to join. The campaign design highlights the fun spirit of voice dubbing while supporting a fair and structured judging process. VIU’s platform benefits from higher engagement, return visits across multiple rounds, and a stronger connection with users through interactive content.
© Selected Works
(WDX® — 02)
Digital Designer
© Selected Works
Digital Designer
© Selected Works
Digital Designer
More Works©
More Works©
More Works©
Viu is an interactive digital experience designed to engage users through a dynamic voice-dubbing competition interface, where our role was to create a playful yet intuitive campaign platform that seamlessly guides participants through submission, judging, and results while reinforcing Viu’s brand identity and driving higher user participation and return visits across multiple rounds.
CHALLENGES & SOLUTION
Challenges :
• Creating a digital experience that encourages people to participate in VIU’s voice-dubbing competition • Supporting two competition styles—serious/skill-based and fun/comedic—while keeping the experience cohesive • Designing a flow that makes it easy for participants to submit their voice clips and understand the rules • Delivering a format that allows judges to review, shortlist, and select winners clearly for each round • Building excitement and engagement throughout the campaign to motivate users to return and join multiple rounds
Our Solutions :
• Designed an engaging campaign interface with bold visuals and clear prompts guiding users through the dubbing process • Structured the competition into two distinct categories (Serious & Fun) with visual differentiation but consistent brand experience • Created an intuitive submission flow, including instructions, examples, and clear call-to-action elements • Built a results and judging format that allows each round to display shortlisted participants and final winners • Used playful micro-interactions and dynamic layouts to keep the campaign energetic and encourage repeated participation
Results :
The final experience successfully boosts user participation by making the competition clear, exciting, and easy to join. The campaign design highlights the fun spirit of voice dubbing while supporting a fair and structured judging process. VIU’s platform benefits from higher engagement, return visits across multiple rounds, and a stronger connection with users through interactive content.