Category:
Web Design
Client:
VIU
CHALLENGES & SOLUTION
Challenges :
• Creating a digital experience that encourages people to participate in VIU’s voice-dubbing competition • Supporting two competition styles—serious/skill-based and fun/comedic—while keeping the experience cohesive • Designing a flow that makes it easy for participants to submit their voice clips and understand the rules • Delivering a format that allows judges to review, shortlist, and select winners clearly for each round • Building excitement and engagement throughout the campaign to motivate users to return and join multiple rounds
Our Solutions :
• Designed an engaging campaign interface with bold visuals and clear prompts guiding users through the dubbing process • Structured the competition into two distinct categories (Serious & Fun) with visual differentiation but consistent brand experience • Created an intuitive submission flow, including instructions, examples, and clear call-to-action elements • Built a results and judging format that allows each round to display shortlisted participants and final winners • Used playful micro-interactions and dynamic layouts to keep the campaign energetic and encourage repeated participation
Results :
The final experience successfully boosts user participation by making the competition clear, exciting, and easy to join. The campaign design highlights the fun spirit of voice dubbing while supporting a fair and structured judging process. VIU’s platform benefits from higher engagement, return visits across multiple rounds, and a stronger connection with users through interactive content.
